The laser-engraving business specializes in creating unique, personalized gifts for customers. They wanted to expand their reach and increase sales by creating an e-commerce website to sell their products online. They also wanted to make it easy for customers to personalize their gifts with custom engravings. The project involved creating an e-commerce website and setting up and managing PPC campaigns.
Developing a new path for the business
- Creating an e-commerce website that is visually appealing and easy to use.
- Developing a custom UX that is user-friendly and allows customers to easily personalize their gifts.
- Setting up and managing PPC campaigns to generate website traffic and sales.
We’re changing the way people think of digital strategy and UI creation.
The design and development team worked closely with the business to understand their products, target audience, and branding. They conducted user research to identify common pain points and gather feedback on the current website. Based on this information, they developed a wireframe and mockups for the new website. They also created a custom UX that allows customers to easily personalize their gifts.
Project by the numbers.
Increase in online sales
Bounce rate decrease
Increase in average session duration
Increase in sales from Google Ads
Both were used in order to make the website more user-friendly.
A responsive web design was used to make sure the website is optimized for different devices.
Google Analytics &
he website was optimized for search engines using SEO best practices. The website was also integrated with Google Analytics for tracking website traffic and performance.
The website was developed on the e-commerce platform Shopify which enabled easy product management and checkout process
Google Ads and Facebook Ads Manager were used to set up and manage PPC.