Top SEO Trends for 2022
Search Engine Optimization Trends for the upcoming 2022
As most companies now know, search engine optimization (SEO) is essential to attract consumers to use their online platforms. However, search engine optimization algorithm is constantly changing, and you need to keep up with the latest trends to ensure that your content strategy is effective. This means that if you still rely on the same SEO strategies that have been used for years, then it’s time to learn the latest SEO strategies. The fact is that many old strategies are not only ineffective in today’s SEO environment, but some outdated strategies (such as keyword stuffing) can even have a negative impact on SEO. This makes you have to constantly adjust your SEO strategy to adapt to the latest trends. However, mastering the latest SEO strategies often feels like an overwhelming prospect. To help you keep up with the latest developments in SEO and ensure that you see positive results from your SEO strategy, here are the SEO trends that will have the most impact in 2022.
- Artificial Intelligence role in SEO
As artificial intelligence (AI) continues to change the way people interact with online content, artificial intelligence will also begin to play a key role in SEO strategies. Especially worth mentioning is Google’s artificial intelligence algorithm RankBrain, because this is likely to become one of the most important ranking factors for Google’s search engine results page (SERP) in 2022. Since Google revealed RankBrain, many companies have wondered how this will affect SEO. How do you adapt your content strategy to AI algorithms? Although Google did not share the internal working details of how RankBrain learns and analyzes content, experts believe that user experience is one of its main ranking factors. This means that the click-through rate and the time users spend on the site will be the key factors RankBrain will use when determining content priority. When reassessing your SEO strategy, it is vital that you create well-organized and useful content in order to attract and engage readers.
- Mobile Friendly Web Design
Since Google officially listed it as a ranking factor in 2015, mobile friendliness has been the cornerstone of SEO. However, as Google launches mobile-first indexing in 2019, optimizing content for mobile devices is more important than ever. This means that search engines mainly look at the mobile version of the site when ranking content, as this is considered the “main” version rather than the desktop version. This shift is not surprising to many people, because it is estimated that by 2025, nearly 75% of Internet users will access the Internet only through mobile devices. Fortunately, Google can easily check the effectiveness of your mobile website through a free mobile friendly test. You can also use Google’s mobile usability report to find out if your mobile site has problems and what steps you can take to resolve them.
- Google’s EAT Principle
Google has repeatedly emphasized that content quality is the key to ranking success. However, this often makes companies wonder what Google means by “premium content”. When trying to improve content quality for SEO purposes, it is important to refer to the EAT principle; EAT stands for expertise, authority, and trustworthiness. Google uses these factors to determine whether a web page provides quality content, which is something that businesses need to pay attention to when developing content for their website.
- Include Video Content for Effective SEO
Creating optimized video content should be an integral part of your SEO strategy. However, how do you optimize video content? One way you can do this is to ensure that your video channel description is optimized by including a user-friendly overview of your channel content. Keywords will also play a key role in optimizing your video content. Although you don’t want to fill your video description with keywords, some useful keywords and hashtags can help direct your content to your target audience.
Thank you for catching up with the latest from our Blog. Search Engine Optimization is and will continue to play a critical role in how your website is ranked. If you are still not sure how to implement most of the topics we’ve covered above feel free to contact our experts at Abstarc so we can improve your rankings.